It’s been a couple weeks since my last post and I’ve been itching to find a few minutes to share all that’s been going on. We held our SEO Success Seminar January 24th and that has kept me extremely busy. The seminar was a huge success! We were able to spend the morning with over 30 local companies and shared with them how to develop a successful web strategy through following The New Rules of Marketing and PR.

The Crowd at the Mindscape SEO Success Seminar

In the web development world there is an immense amount of competition and many types of companies.

There are companies which primarily focus on programming and when you see their sites you can typically identify them quickly, as the sites aren’t the most visually pleasing. They have incredible functionality, but they don’t really engage the visitor in a very user friendly way.

There are other companies which develop beautiful websites which effectively convey the companies brand on the web. The sites which come from these companies typically look great, but don’t progress much further than a company brochure. They usually don’t have many “calls to action” and any functionality is pretty much non existent. Companies that truly understand how to translate a companies offline brand to the web effectively are relatively few and far between. These skills typically don’t reside with the “programmer type” companies, so although the brand is carried through effectively, the functionality needed to help the visitor enter the buying process doesn’t exist.

The third type of web development company are the marketers. There is an emerging group of independent Internet marketers on the web. The quality and skills of these marketers vary greatly and so do the results you’ll receive. There are companies out there promising the world and delivering very little, and other companies which are delivering tremendous results. These companies produce sites that market correctly to the buyer personas the companies are trying to reach, but these sites are usually designed on blog software platforms and are completely dependent on a patch work of third party software. This isn’t a horrible thing, but it limits the ability to translate the company brand and can create a very clunky and inefficient administrative process.

Presenting at the Mindscape SEO Success Seminar

Over the years Mindscape has been very aware of the vast differences between these types of companies and we have built our company with the goal of being all three types wrapped in one. We work with companies from the point of setting their Internet revenue goals, finding and profiling the buyer personas they are trying to reach, doing keyword research to help them reach their buyers at the moment they are looking to buy, and developing a solid website which effectively communicates their company brand. We also make sure the website is very user friendly and walks the visitors through the buying process efficiently and is constructed in a very search engine friendly manner. Once the site has been finished we work with the companies on the creation and implementation of their Internet Marketing strategy.

We’ve had tremendous results over the years and have helped clients increase their revenue by millions of dollars and on average increased their traffic by over 300%! With all the competing companies in our industry it is sometimes difficult to stand out and show you are the real deal. We’ve decided the best way to do this is to share the knowledge we’ve accumulated over the years and in most cases we can consult with companies and show them how to effectively drive boat loads of traffic to their sites and convert that traffic into revenue. The beauty is we can teach them how to do it without the need of hiring a Web company to do it for them.

We’ve decided to stand out from the crowd by sharing what we know and helping as many companies stake their claim on the Web as we can. I am sure you can do the same in your industry. Let me know if you’ve experienced the same.

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One of my previous blog entry titles was “Accelerate your growth by working less.”  I am sure if you’ve taken the time to read that entry you’ll understand the thought process behind the statement.  The reason I believe this to be true is by working less you give yourself the mental break necessary to stay fresh which leads to a much better ability to stay focused on your objectives.

We work with companies every day in developing strategies to increase their online revenue.  The beauty about the Internet is anyone who takes the time to set a clear objective, has the ability to stay focused, and takes consistent action towards the pursuit of those objectives WILL SUCCEED!  This sounds very simple and obviously  isn’t just limited  to Internet based businesses.  The beauty of the Internet is it is very simple to establish a baseline in the beginning of your efforts and easily track your progress.  In “the old days” you were limited in the ways you could measure your progress and the lack of these available metrics made it easy to get frustrated and abandon your plan.  The Internet provides the metrics to, in some cases, track your progress hourly!

Companies are quickly realizing this and it is my belief that the Internet is only going to explode as more and more companies rush to the Internet to stake their claim!  Since this is the time of the year for New Year’s Resolutions … make the commitment to maintain a laser like focus on your objectives and take consistent action towards obtaining those objectives.  When you look up at the end of the year you will be extremely glad you did!

Alright, I have to be the first to admit I am not the happiest person in the world when sales people come knocking on my door. Sometimes I feel like a hippocrate since I have been selling in one form or another for the past 20 years, but when I stop and think about my attitude towards the “door knockers” I see it pretty clear.

The times in my career when I’ve felt the best about selling is when I took the time necessary to fully understand my potential client’s business and determined exactly what they wanted to accomplish … and then figured out a solution! There is no reward in working hard to spit out all the correct sales closing techniques only to convince someone why they should spend money with you. There is no reward in pressuring someone into finally saying “ok, ok, ok … I’ll give you my business.” You may say, “There most certainly is a reward … you get a commission for getting a yes.” Let me repeat … THERE IS NO REWARD IN SELLING!

I’ve reviewed hundreds of books and tapes and attended many seminars, and always seem to get the most excited when I find someone that gives a new technique on setting goals. I am sure all of us think we have goals, but how many of us truly do? How many of us begin each day working toward a clear, tangible reward by taking action steps which will surely help us arrive there.

I get excited when I meet with a company that has a true idea of what they want to accomplish. When I am presented with this goal, I enjoy nothing more than sitting down with them and putting our heads together to come up with a solution. I obviously could never know their business as well as they do, and conversely, they can’t possibly know my business as well as I do. This combination can be powerful if the two of us approach it with the goal of not only defining the end result they would like, but also by defining an action plan to get us there. If this is the approach taken, there is no selling! The two companies simply combine the existing knowledge from their own points of view, and determine a strong solution!

To all you “door knockers” out there…

Take the time to find out what I want to accomplish and use your expertise to show me how to arrive there with your product or service. I am sure there are many people out there that feel the same as I do and I’d love to hear from you!

I believe I’ve heard the saying a million times, “it’s not personal, it’s just business.” For years I’ve struggled with how to “fix” my views towards business and just can’t figure out how to get it done. I’ve watched people who I believe to be very kind, warm hearted people outside the workplace turn into nasty, seemingly cold hearted people within the workplace. Whenever I’d ask them about it I’d hear that comment and wonder to myself, “Why can’t I do that? I must not be as good a business person as them.”

As the years have passed and I’ve struggled to be a “solid” business person like those people that can turn the emotion off at work and back on again in my personal relationships I’ve finally realized something. That old saying IS NOT TRUE! It is personal!

If you take the time to analyze your average week you’ll soon see what I mean. Let’s do that for a second …

  • A week consists of 160 hours
  • “Normal” people sleep 56 hours a week
  • Normal bodily function and cleansing time of 7 hours a week (I don’t even want to be close to people that spend less time)
  • Drive time for commuting and other “alone time” of 10 hours a week

That leaves each of us with a maximum of 87 hours each week to interact with people we love and care for and the people we work with. The average person works 40 hours a week which accounts for nearly 46% of our available “interaction time.” How can that not be personal? How can we turn off who we are for that length of time and be someone else with no emotion? I don’t believe we should even try!

Since coming to this conclusion I’ve felt like a million bucks! I’ve finally realized the problem isn’t with me, it is simply a problem with the way some business people feel it “should be.” I enjoy the people I work with and every time we have the fortunate opportunity to bring someone else on board, I get excited. I know by doing so I get to expand my circle of influence and I will be exposed to a different perspective on almost every thing I do.

My advice to business people who don’t look at their company as “personal” is …

MAKE IT PERSONAL!

You should be in business for more than just the monetary benefit. I personally get excited knowing that by making my business personal, it will be impossible for the people I work with to get the wrong message. People are smart and can see through false intentions. If your goal is simply to make a ton of money from the efforts of your employees or the buying decisions of your clients … they will see that and the quality of your product and success of your company will soon reflect it as well.

Try the opposite of what you may have learned is right. Wake up every morning with the intention of making your products and your company better by focusing on making your business personal. Take a personal interest in making the lives of your employees and clients better. By doing this, you will soon discover a new found passion for your business and good things will follow.