It’s been a couple weeks since my last post and I’ve been itching to find a few minutes to share all that’s been going on. We held our SEO Success Seminar January 24th and that has kept me extremely busy. The seminar was a huge success! We were able to spend the morning with over 30 local companies and shared with them how to develop a successful web strategy through following The New Rules of Marketing and PR.

The Crowd at the Mindscape SEO Success Seminar

In the web development world there is an immense amount of competition and many types of companies.

There are companies which primarily focus on programming and when you see their sites you can typically identify them quickly, as the sites aren’t the most visually pleasing. They have incredible functionality, but they don’t really engage the visitor in a very user friendly way.

There are other companies which develop beautiful websites which effectively convey the companies brand on the web. The sites which come from these companies typically look great, but don’t progress much further than a company brochure. They usually don’t have many “calls to action” and any functionality is pretty much non existent. Companies that truly understand how to translate a companies offline brand to the web effectively are relatively few and far between. These skills typically don’t reside with the “programmer type” companies, so although the brand is carried through effectively, the functionality needed to help the visitor enter the buying process doesn’t exist.

The third type of web development company are the marketers. There is an emerging group of independent Internet marketers on the web. The quality and skills of these marketers vary greatly and so do the results you’ll receive. There are companies out there promising the world and delivering very little, and other companies which are delivering tremendous results. These companies produce sites that market correctly to the buyer personas the companies are trying to reach, but these sites are usually designed on blog software platforms and are completely dependent on a patch work of third party software. This isn’t a horrible thing, but it limits the ability to translate the company brand and can create a very clunky and inefficient administrative process.

Presenting at the Mindscape SEO Success Seminar

Over the years Mindscape has been very aware of the vast differences between these types of companies and we have built our company with the goal of being all three types wrapped in one. We work with companies from the point of setting their Internet revenue goals, finding and profiling the buyer personas they are trying to reach, doing keyword research to help them reach their buyers at the moment they are looking to buy, and developing a solid website which effectively communicates their company brand. We also make sure the website is very user friendly and walks the visitors through the buying process efficiently and is constructed in a very search engine friendly manner. Once the site has been finished we work with the companies on the creation and implementation of their Internet Marketing strategy.

We’ve had tremendous results over the years and have helped clients increase their revenue by millions of dollars and on average increased their traffic by over 300%! With all the competing companies in our industry it is sometimes difficult to stand out and show you are the real deal. We’ve decided the best way to do this is to share the knowledge we’ve accumulated over the years and in most cases we can consult with companies and show them how to effectively drive boat loads of traffic to their sites and convert that traffic into revenue. The beauty is we can teach them how to do it without the need of hiring a Web company to do it for them.

We’ve decided to stand out from the crowd by sharing what we know and helping as many companies stake their claim on the Web as we can. I am sure you can do the same in your industry. Let me know if you’ve experienced the same.

We have been helping companies by developing and implementing successful Internet based strategies for the past 7 years. This is a highly competitive area of the web and “in my humble opinion…” some of the results we’ve helped our clients achieve are quite amazing! We felt our methods were top notch and that we had some of the best processes in place to help our clients understand the web and how to succeed on the Internet.

You notice I am speaking in past tense…

In October I picked up a book called “The New Rules of Marketing & PR.” The minute I cracked the cover I was blown away! I immediately went to Amazon.com and ordered copies for my entire Web PR department and my business partner. This book is required reading for every person in our company who works in our Internet marketing area and quite honestly, should be required reading for every company who is looking to succeed on the Internet.

Over the years I’ve found very few people who actually understand all the components that go into a successful online strategy, and even fewer who can articulate it clearer. Upon further investigation I found this book is the number one web marketing book on the planet which after reading, wasn’t a real surprise.

I am a firm believer that a company can’t ever get to the point where they feel they’ve “arrived” and stop improving. If they do, they’ll certainly die. I am not saying a company needs to continue to grow to be viable, but I AM saying a company that doesn’t constantly thrive to get better, will absolutely lose its’ viability.

With this being said, I am a HUGE proponent of constantly learning new techniques and skills, so we never find our company in this position. Once I finished reading “The New Rules of Marketing and PR” I immediately sought out the author, David Meerman Scott, and began reading his blog in hopes to learn more. I found out he held seminars and was determined to find one I could attend which fit my schedule.

I was successful! I just returned from the Pragmatic Marketing “New Rules of Marketing” seminar in Boston, MA. All I can say is WOW! The book was excellent, but the seminar was amazing!

There is only one way to get better at anything and it is to model the best. I would encourage everyone reading this blog to find the leader in an area in which you strive for excellence, and learn everything you can from them. If you follow this recipe, you are sure to find success!

Pete Brand with David Meerman Scott