We have been helping companies by developing and implementing successful Internet based strategies for the past 7 years. This is a highly competitive area of the web and “in my humble opinion…” some of the results we’ve helped our clients achieve are quite amazing! We felt our methods were top notch and that we had some of the best processes in place to help our clients understand the web and how to succeed on the Internet.

You notice I am speaking in past tense…

In October I picked up a book called “The New Rules of Marketing & PR.” The minute I cracked the cover I was blown away! I immediately went to Amazon.com and ordered copies for my entire Web PR department and my business partner. This book is required reading for every person in our company who works in our Internet marketing area and quite honestly, should be required reading for every company who is looking to succeed on the Internet.

Over the years I’ve found very few people who actually understand all the components that go into a successful online strategy, and even fewer who can articulate it clearer. Upon further investigation I found this book is the number one web marketing book on the planet which after reading, wasn’t a real surprise.

I am a firm believer that a company can’t ever get to the point where they feel they’ve “arrived” and stop improving. If they do, they’ll certainly die. I am not saying a company needs to continue to grow to be viable, but I AM saying a company that doesn’t constantly thrive to get better, will absolutely lose its’ viability.

With this being said, I am a HUGE proponent of constantly learning new techniques and skills, so we never find our company in this position. Once I finished reading “The New Rules of Marketing and PR” I immediately sought out the author, David Meerman Scott, and began reading his blog in hopes to learn more. I found out he held seminars and was determined to find one I could attend which fit my schedule.

I was successful! I just returned from the Pragmatic Marketing “New Rules of Marketing” seminar in Boston, MA. All I can say is WOW! The book was excellent, but the seminar was amazing!

There is only one way to get better at anything and it is to model the best. I would encourage everyone reading this blog to find the leader in an area in which you strive for excellence, and learn everything you can from them. If you follow this recipe, you are sure to find success!

Pete Brand with David Meerman Scott

One of my previous blog entry titles was “Accelerate your growth by working less.”  I am sure if you’ve taken the time to read that entry you’ll understand the thought process behind the statement.  The reason I believe this to be true is by working less you give yourself the mental break necessary to stay fresh which leads to a much better ability to stay focused on your objectives.

We work with companies every day in developing strategies to increase their online revenue.  The beauty about the Internet is anyone who takes the time to set a clear objective, has the ability to stay focused, and takes consistent action towards the pursuit of those objectives WILL SUCCEED!  This sounds very simple and obviously  isn’t just limited  to Internet based businesses.  The beauty of the Internet is it is very simple to establish a baseline in the beginning of your efforts and easily track your progress.  In “the old days” you were limited in the ways you could measure your progress and the lack of these available metrics made it easy to get frustrated and abandon your plan.  The Internet provides the metrics to, in some cases, track your progress hourly!

Companies are quickly realizing this and it is my belief that the Internet is only going to explode as more and more companies rush to the Internet to stake their claim!  Since this is the time of the year for New Year’s Resolutions … make the commitment to maintain a laser like focus on your objectives and take consistent action towards obtaining those objectives.  When you look up at the end of the year you will be extremely glad you did!