Web Development CEO

One of my previous blog entry titles was “Accelerate your growth by working less.”  I am sure if you’ve taken the time to read that entry you’ll understand the thought process behind the statement.  The reason I believe this to be true is by working less you give yourself the mental break necessary to stay fresh which leads to a much better ability to stay focused on your objectives.

We work with companies every day in developing strategies to increase their online revenue.  The beauty about the Internet is anyone who takes the time to set a clear objective, has the ability to stay focused, and takes consistent action towards the pursuit of those objectives WILL SUCCEED!  This sounds very simple and obviously  isn’t just limited  to Internet based businesses.  The beauty of the Internet is it is very simple to establish a baseline in the beginning of your efforts and easily track your progress.  In “the old days” you were limited in the ways you could measure your progress and the lack of these available metrics made it easy to get frustrated and abandon your plan.  The Internet provides the metrics to, in some cases, track your progress hourly!

Companies are quickly realizing this and it is my belief that the Internet is only going to explode as more and more companies rush to the Internet to stake their claim!  Since this is the time of the year for New Year’s Resolutions … make the commitment to maintain a laser like focus on your objectives and take consistent action towards obtaining those objectives.  When you look up at the end of the year you will be extremely glad you did!

I am amazed how long it took me to realize an obvious fact.  If a company doesn’t make a profit, they won’t be around very long.  For years it seemed as though we were chasing our tails and constantly losing money on jobs.  Whether it was because we under quoted the job to get the work in house, or allowed the project to experience massive “Scope Creep” and when it was all said and done … we would either break even or lose money.  The interesting thing is that the “embarrassment” to make a profit didn’t kill us!

I am a creature of habit and therefore have many companies with which I consistently transact business.  I develop relationships with the people at these companies and enjoy the interaction I experience.  I know they are making a profit from my loyalty and when I stop to think about it … I am glad they do.  I know the better these companies are doing, the better the chance they will be there to take care of me for the long haul.  Once I develop a trust in a companies ability to provide me with consistent service, I want to protect that relationship so I don’t have to go through the painful task of finding a replacement.

I believe our client’s feel the same way!  They chose us based on the belief that we could deliver a solution for an existing problem they were facing.  I believe they also made the decision to do business with us because they trusted we would be here for a long time to support them with any future needs.  We owe it to them to give all of our clients a fair price and a quality product.  Most importantly, we owe it to our clients to make a fair profit so we can continue to be there for them when future needs arise.

Remember:  There is no need to fear profit!  Companies DO NOT exist long term unless they make a profit and if they aren’t practicing profitable habits, they won’t be there to support the work they are proposing for you anyhow.